The 360° Customer Insight – Ambition or Illusion?
Every marketer wants it: one complete customer picture. In reality, data is scattered and the perfect view remains an illusion. The good news? You don’t need perfection to make better decisions. In this blog, you’ll discover how to use customer insights effectively.
The Three Biggest Misconceptions About Customer Journeys in B2B
B2B marketing is more complex than it seems. Many marketers still view the customer journey as a straight line with a single decision-maker, while the reality is much more layered. We outline the three biggest misconceptions about B2B customer journeys and share practical tips.
How to Discover Where Customers Drop Off
You’ve probably experienced this: you look at your dashboards and see that many people are visiting your website, but conversions are lagging. It feels like a black hole, where is it going wrong? Which hurdle is causing potential customers to drop off?
The problem isn’t that you don’t have data. The problem is that you often don’t know how to turn that data into concrete actions.
Why Your Customer Journey Probably Isn’t Working
These days, everyone wants to do something with “the customer journey.” But let’s be honest: most of those journeys just don’t make sense. They hang on the marketing team’s wall as a glossy infographic, or sit in a PowerPoint presentation for senior management — but have little to do with what customers actually experience.
And that’s exactly the problem.
Finding meaningful insights from your customer journey
The HiGem Approach
At HiGem we tackle marketing challenges in a scalable way through AI.
Being relevant to your visitors, means understanding how they can achieve their goals.
That also means: not ‘mapping’ the desired customer journey, but delving into what it is they are actually doing and seeing what works.
HiGem is unique in the way it looks at successful and unsuccessful journeys to unlock meaningful differences.
Unlock GA4 data’s hidden potential with HiGem
Looking to maximize the data you already have, without the headache of deep diving analytics?
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