Unlock GA4 data’s hidden potential
Do you sometimes wonder if your visitor behaviour is just the actual Behaviour tab in GA4? Google’s Analytical Intelligence cards do give you some signals to look into further. However, without a lot of customization, they do not offer more than a statement you have to delve into.
“More visitors than last week” can definitely be something to look into, but does that explain your user’s needs? Does it give you ideas on how to optimize your customer journeys? To fully unlock GA4 data’s hidden potential, you’ll need a bit more intelligence.
One of the most common questions when ‘going datadriven’ is: “where do we start”. Because yes, you might have a backlog filled with ideas or targets to achieve.
But now that ‘having data’ is no longer an issue, the biggest struggle becomes monetizing that data.
How do you become more relevant, efficient, appealing?
This question goes way beyond the digital interaction data that Google Analytics provides you, but it is a good start.
Whether it is Google or another platform, your job starts with finding that particular thread to pull that leads to an opportunity to create value.
Dashboards and reports are a good start, but they often only show you high-level KPIs or abstract visitor numbers.
We have helped our customers for decades in making sense of their customer data and bundled that experience in our AI-powered product HiGem. Connect it to your GA4 data, set up what your points of interest are and let our solution find you those hidden gems.
Ready to find your hidden gems? Book a free demo.
HiGem is designed to find insights in the customer journeys that you find interesting. We call those points of interest ‘BlindSpots’.
These can be KPIs like conversions or softer behavioural metrics like an opt-in or a product view.
Simply tell HiGem what your BlindSpots are, and our proprietary algorithms will find patterns that explain why some visitors do achieve those BlindSpots and why others don’t.
Our entire tool is built to do the heavy-lifting for you in an automated way.
This not only saves you an estimated 3 hours a week on digging through data and making reports, but also gives you new insights.
That means you get to focus on creating more value for your customer and your organization, instead of staring at a custom report.
We have helped our customers for decades in making sense of their customer data and bundled all that experience in our AI-powered product HiGem. Connect it to your GA4 data, set up what your points of interest are and let our solution find you those hidden gems.
