The HiGem approach
The HiGem approach is unique in the way it looks at successful and unsuccessful journeys to unlock meaningful differences.
Being relevant to your visitors, means understanding how they can achieve their goals. That also means: not ‘mapping’ the desired customer journey, but delving into what it is they are actually doing and seeing what works.
Typical customer journey analytics tries to find key drop-off moments. But just knowing that a particular page has a lot of drop-offs, is not all-telling. Perhaps this is just a blog that gave the exact answer the visitors were looking for?
Perhaps these are not customers that were setting out to achieve the particular goal you are interested in in the first place?
But, if looking at the customer journey by isolating key moments is too reductive, what then?
We got the inspiration by work in a completely different field. Think off your favorite music genre or artist. Chances are you can recognize them within the first two bars. What makes an indie-pop song an indie pop song? Why are Foo Fighters or Taylor Swift so distinctive?
Turns out, there is AI that can solve that puzzle for you, that started out first by comparing classical composers to find what makes their work ‘very much Bach’, for instance.
We liked that intuition, not only because it would be good if a customer journey was as comfortable as your favorite song, but also because it comes in from a more holistic angle.
What if we can tell what patterns occur in successful journeys that really increased the probability for any journey to become successful?
Those are meaningful differences that you can create meaningful marketing and communication strategies for.
So HiGem searches for insights that are hidden between layers of pageviews and product removes.
Looking for campaign information that combines well with certain landing pages. Sequences of content pages that create the best customer experience. The best order of visits to sign-up for your newsletter.
The HiGem approach is unique in the way it looks at successful and unsuccessful journeys to unlock meaningful differences.
