From Data to Action: How to Discover Where Customers Drop Off You have the data, but how do you use it to truly understand your customers and reduce drop-offs? You’ve probably experienced this: you look at your dashboards and see that

The 360° Customer Insight – Ambition or Illusion? Every marketer dreams of it: a single, complete customer profile where everything comes together. From the first click to the final purchase, from upsells to customer retention. A place where all interactions, preferences,

The Three Biggest Misconceptions About Customer Journeys in B2B B2B marketing is more complex than B2C. B2B companies typically have a much more complex customer journey, not only because touchpoints are often less digital and salespeople sometimes follow their own approach

Why Your Customer Journey Probably Isn’t Working These days, everyone wants to do something with “the customer journey.” But let’s be honest: most of those journeys just don’t make sense. They hang on the marketing team’s wall as a glossy infographic,

Unlock GA4 data's hidden potential Do you sometimes wonder if your visitor behaviour is just the actual Behaviour tab in GA4? Google’s Analytical Intelligence cards do give you some signals to look into further. However, without a lot of customization, they do

The HiGem Approach The HiGem approach is unique in the way it looks at successful and unsuccessful journeys to unlock meaningful differences.  Being relevant to your visitors, means understanding how they can achieve their goals. That also means: not ‘mapping’ the desired customer