How AI is transforming your marketing?
Discover how AI helps you identify the moments that truly make an impact in the customer journey. In this free eBook, we show how smart use of technology helps you uncover hidden customer touchpoints.
Why this eBook?
As a marketer, you have access to more data than ever—but sometimes it’s hard to see the forest for the trees. Which customer moments really matter? Where are you (unknowingly) missing opportunities? And how can AI help you make better decisions faster?
In this eBook, we guide you step by step through the world of AI-driven marketing insights. No complicated language—just practical examples and clear explanations.
What Can You Expect?
· A clear introduction to AI for marketing
No tech jargon—just easy-to-understand explanations of what AI is (and isn’t), and how to use it effectively.
· The power of ChatGPT Learn how to use these tools for both creative content and data analysis—without needing technical skills.
· Use AI to make invisible customer moments visible. Think about touchpoints you’re currently missing that are crucial for conversion or loyalty.
· Work with customer data in a GDPR-compliant way. How to use AI smartly within the boundaries of privacy regulations.
Bonus: Meet HiGem!
We’ll also introduce you to our tool HiGem, which helps uncover ‘hidden gems’ in customer data—like behavior patterns that drive conversion, satisfaction, or churn—and how you, as a marketer, can act on them.
